Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
Robert Scoble
From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations.
According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improve... (show more)
Reviews (38)
Great insight to the world of blogging and the evolution of the Internet Age... must read for public relations, marketing and sales.
A must-read for anyone curious about the impact of Social Media Marketing in the business place. This is always the first book I hand curious clients - it helps them Just Get It. Great book.
A must read foundation for understanding blogging in the business realm. I'll go back to this book when it's time to propose a company blog. Fantastic examples that apply to all kinds of businesses. Highly recommend this one.
OK, but you can get all of this information online. That is the unfortunate thing about books on new media, they are no longer relevant even before they are published. It was well written, but their blog provides the same info for free.
A lot of this is good, but of course it's already three years out of date, which is a long time in the internet scene. Nevertheless it's still got some interesting things to say.
Scoble can't write worth a darn, but he sure understands internet marketing, blogs and/or social media.
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